ASR Blog

UPDATED Friday 13th; Quick Links for WM12

In case the navigation on our site isn't as intuitive for you as we'd like, this blog will serve as an FAQ link lineup for those planning their OR Winter 12 experience and those who just want to know all that is happening in SLC in the outdoor biz the week of Jan. 16 (also MLK Holiday!).  BTW for you way-ahead planners, next year (2013) MLK bumps to Jan. 21, and our show continues to stage just afterwards Jan. 23 (AMDemo) thru 27. 

More future dates (and show hours)

Registration (badges/credentials to attend)

Download the Winter '12 Mobile App

Your show planner login - (registered attendees and exhibitors only)  (password is your badge # or customer #, or auto login from prior emails  you've received from us) 

All Mountain Demo at Solitude - (Jan. 18, Wed, before show)

Business Ed./Seminars - schedule

Exhibitor List/Floorplan - over 1000 exhibitors!  Plan well...

Entertainment/Party 'OR ROCKS!' Schedule -

Fashion Show info/schedule -

Student Design Competition 'Project OR' -

and... for good measure, a good basic short article on buying at a tradeshow... we know you already know, but basic reminders always help before entering the fray. 

See you in the aisles! 

KH

 

 

 

 

 

 

Burton, Billabong and the rise of 'action sports' at OR

This is a topic that could use some airing out, and the time is right with the recent announcement that Burton has joined the show with a sizeable presence.  There seems to be a prevailing impression that OR has  been the windfall recipient of dozens of brands whom, when ASR went dormant, suddenly found themselves with nothing to do in January and August and in need of a trade show to spend their lonely marketing dollars.   Absurd?  The launch of a new fashion show in L.A. (Santa Monica) that parallels the Agenda format indicates more than one person thinks there is a void to fill.

But that's L.A.  - a better place for Outdoor than most think, but that's a tale for different thread. 

There are two main points to remember when engaging in the 'actions sports at OR' discussion that is rising in the industry;

1) 'Action Sports' has been part of the fabric of OR for decades - Brands like Dakine, Reef, Patagonia, Smith and Hobie all have the AS/surf lifestyle at their core, over two decades at the show, and are staples in the industry.  Quiksilver, Surftech, Havaianas, IPath, and other core AS brands have been at OR over 5 years... in hargoods, footwear, accessories and apparel.   What I've seen over the years here is more like a "Natural Progression' than a recent trendline or explosion.  That said, the full suite of 'Action Sports' is not represented at OR, for example BMX or Moto elements.  The 'Natural' part speaks to the foundation of the activity... which brings us to the second main point when considering the topic.

2) A Shared Platform - all Action Sports happen outdoors on the natural (and public) land and waterscapes we in active outdoor use... therefore the resource at our very foundation is shared.  Whether we are talking the waves at Trestles, or the single-track trails at the Syncline, or the gazillion flatwater lakes perfect for kayakfishing and wakeboarding, we share the same access platform.  This is why BMX, Moto and even resort skiing/boarding, is somewhat less relevant to the world of OR than Surf, backcountry boarding and Mountain Biking.  It doesn't happen on a primarily open space platform; when it does, it's on modified land and is more closely tied to the real estate and development business.  Is that important?  It definitely affects the cost of access, for one thing. 

So what are your thoughts on the situation as traditional Action Sports comes into Active Outdoor (or 'Action Outdoors' as Andy Palmer calls it)?  Is this a new opportunity for differentiation among specialty retailers, a power play by the big action sports brands to dominate the Universe, a desparate act by a sector afraid of becoming irrelevant, or the 'natural progression' mentioned above?  Would love to hear your thoughts. 

Thx

KH

 

 

 

UPDATED Aftermath Summer OR 2011 & Review Link lineup

How about just a stream of consciousness phrase-fest of bytes I heard while in SLC this past week?  That's about all my addled brain can put forth at the moment, and I'll follow with links that can tell the story more in-depth.  Guess I'm still in 'space-efficiency' mode. 

#hyperlocal BestORShowever #notallfunandgames - O.R.D. - OutsideBestOfShow #ProjectOR Bucking the economic Trend #consolidation #rebooting Lots of Newness #allstarjam Making Things In America #novelconcept Eco-Index rising, Influencers/Thought Leaders/Top Talent #showgoeson After Hours, Sierra Nevada beer, 'Granola Disneyland', belly laughing, outdoorretailerhub.com, SLC tight fit, SLC hospitality, OPE Photo Expo, Sustainable Business, Sustainable Living Roadshow, Sustainable everything, Gear Junkie #bestinshow, Diversity initiatives (or not), OIA, OIBIZ, #outdooruniversity, See you at Rendezvous, Epic Brewery, Missed seeing you at OR, No Reported Thefts?, Reunion breakfast, Paddlesports Advisory Council, orders written, Recess is Back, #thisisntanorderwritingshow, launch successful, Guinness Book record, #SUPZilla, #actionsportsatOR, Growth strategy, #ecotone, Pavilion exhibitors - NEPV, #BSAatOR, IMBA #cyclingatOR, Uncle Archie, where's Beckey?, #fishingatOR Hey Laird, Hey Conrad, Climb Smart, TEDx-style, GearThatDoesn'tSuck Awards, New Product Preview, putthatcameradown!, Letmeshowyouthis, #justtakeasecond, Red Iguana, #Bombara, Park Cafe, Blisters On My Fingers, Curleigh-fried, No Bouldering Comp? #TimmyONeill, #Sharma, OR Daily online

SNEWS recap, with links to many OR Daily articles

http://www.snewsnet.com/cgi-bin/snews/Outdoor_Retailer_Summer_Market_2011_recap_081011.html

Get the full social media suite experience here(still jamming like the show is still on!)

http://www.netvibes.com/outdoorretailer#Outdoor_Retailer_Social_Media

And for levity...

 http://www.trailsedge.com/blog/how-to-drop-your-outdoorsiness-into-any-conversation/

 from the bike industry http://www.bicycleretailer.com/news/newsDetail/5801.html

from the Action Sports industry http://business.transworld.net/70332/features/outdoor-retailer-summer-market-day-1/

from the Fly Fishing viewpoint http://www.anglingtrade.com/2011/08/12/lively-discussions-follow-fly-retailers-visits-to-outdoor-retailer/

we'll keep updating as reviews, blogposts, image galleries and video keep rolling out to reveal the heart and soul of our industry today.  Keep up the energy, and spread it to our customers! 

Community Zones at Summer OR; the 'welcome center' for pros in Paddle, Running, Climbing, Design and Travel

I've been camping on this video for some time now (well about 10 months), and I've managed to get over the goofiness Michael exudes (certainly NOT moi, merci!)... also, I've made an even worse one recently, so suddenly this one doesn't seem nearly as bad anymore.  It's a good expose on the various community Zones at the OR Show, what the purpose is (never mind the beer) and it's got a few tech tips too for attendees.

 
In case our ramblings aren't super clear, here's a short list to prep for the show;

1) download a QR reader BEFORE you hit the show floor... many products, including ALL of the featured New Products in the EZ (Endurance Sports Zone) and the PZ (Paddlesports Zone) will use the QR technology to capture key product and contact info in your smartphone.
2) Download the ORShow mobile app, once it is released from the Apple store next week (July 11, hopefully).
3) Use the online show planner at http://www.outdoorretailer.com to see the live floorplan (including the must-see NEW EXHIBITOR PAVILION)m, plan your meetings in close clusters and avoid the cross-court hiking.
4) use the planner to incorporate the business ed. seminars you want to attend into your show planner. If you are registered, you have only to click the auto-link provided to you in a number of emails from us. Even if you didn't save them, just click 'forgot password' and follow the easy prompts to get in. See suggested products, brands, build your show plan and no spam or irrelevant messages.
5) Check the http://www.outdoorretailer.com site often as showtime approaches... many late-breaking elements will be announced in the coming weeks and the last thing you want is to get there and say "I had no idea that was going on!".

KH

The Floorplan... Deliberate Design or Mishmosh?

OK so this is what blogging is for... to shed light on previously taboo or complex topics and engage an audience in a group dialogue, to uncover new ideas and otherwise improve transparency, effectiveness and connectivity within a group.  No other subject is as contentious or crucial to the OR experience than the layout of the show floor.  So... let's have at it, shall we?  Chime in whenever, however, but please be respectful...

The description of how the process works was published in the last OR Daily round (day 3), at Winter Market 2011, and you can check that out here... https://www.snewsnet.com/snews/Trade-show-dailies/ORDaily/ORD_Day_3_WM_2011/index.html

Of course being ID'd as the 'chief architect' of the show's layout puts me at the crosshairs of many, on the 'thank you' list for a few, and is somewhat misleading in the end.  The floorplan is a collaborative effort that results from 5 people's work and hundreds of conversations about thousands of iterations with a million possibilities, only one of which can be final if we hope to actually stage the show and not endlessly plan it.  All the 'asks', whether size or location or configuration, must be compiled in advance (in writing, ideally) so that the process rolls smoothly.  Often exhibitors want to have one of those conversations mid-process, which is nearly impossible as each position is highly dependent on the surrounding booth, aisle, and traffic flow requirements.  So one conversation would require 10 or 20 others to reset the context. 

What about show history, doesn't that matter?  As one of the only truly objective measures that an exhibitor can hang their hat on, absolutely Yes it's important.  But it's not the only criteria, when designing a show that truly serves the needs of the retail buyers and media who attend.  We have to assess 'Is this an important new category?' and 'will this exhibitor bring new buyers to the show?' and the mundane 'does it even fit?' when it comes to a rare opening on the show floor.  We ask exhibitors applying for space to provide their dream size/configuration/location info, but also 'what constitutes a double, or a single?' to use the old baseball analogy.  We can rarely hit home runs or grand slams for any one exhibitor.

Ideally a show is organized by buyer category, although the Salt Palace is not a shape or size that gives us that flexibility anymore... so we create business community clusters, like around the PZ (Paddlesports Zone), the EZ (Endurance Sports Zone), and the CZ (Climbing Zone).  Also product category clusters, like Footwear and Supplier Resources (around the DC, Design Center), are in service to the attending buyer, where much relevant product can be touched/seen/experienced in a tight geographic area.   Also further complicating the issue are brands that play in multiple product categories... remember when there were apparel brands, and tent brands, and pack brands? 

One last thing; we feel that deliberate design of a show is critical if one hopes to shape the experience of the attendee.  We do take great care in trying to satisfy every possible request and at the same time never take our eye off of serving the end customer, in our case the Retailer. 

Have your eyes rolled back in your head yet?  Snoring uncontrollably?  OK I'll quit here, but hopefully some dialogue will ensue about the design of the OR shows, sharing of other experiences in show design and layout, and any other floorplan related tips that can help exhibitor and attendee both. 

KH 

SXSW and the future of events

UPDATE 4-19 - Here is an article that has some concrete takeaways from the SXSW experience... and yes SXSW was, as all good events need to be, an Experience. http://bit.ly/dTkhRV

and another review of the SXSW event.

 http://www.slideshare.net/christophercarfi/an-ants-eye-view-of-sxsw-2011-7274593

 

(original article below)

With Coachella staging now in SoCal, and South By Southwest (SXSW) just concluded in Austin, TX, the question lingers 'what are these events about?' and 'why do they draw so powerfully from the consumer base? 

Both events draw hundreds of thousands of people and major attention over the web as well, with live streaming content in the form of music concerts, parties, and other festival happenings.

What could OR learn from these consumer events functioning as quasi-b2b venues?  Is the culture of the outdoor industry in play at OR, and should it be?  Does it take from the strictly business attitude we foster?

My first time attending SXSW was this year, and my eyes were popped by the throngs of iPad-toting  twenty-somethings staffing booths and appearing to network like the gaming fiends they were in a previous life.  Brands like Gowalla and Blogworld were launched at prior versions of SXSW, and Coachella is following step as the 'arts gathering' to replace the failed Woodstock revival.   I wonder what really happened there (besides arson)...

Chime in.

KH

UPDATED 2/8 Linkfest featuring in-depth coverage of the OR Winter '11

 Well you can google search the crap out of 'Outdoor Retailer Winter Market 2011' or you can peruse the following links to see what influencers are saying about the show... there's a lot, and there could be more if you post up a reply with your favorite review on the hottest topic of the season, Outdoor Retailer (if I say so myself).  Dig in! 

Link to OR Show Dailies hot off the digi-press! http://bit.ly/gdeEsu 

These are great gear and show reviews from across the landscape of media verts, from core product junkies to the action sports edge. 

http://gearjunkie.com/outdoor-retailer-innovation-awards-winter-2011

http://labelnetworks.com/stories.php?id=755

http://vimeo.com/19271000 (vids from Outside Magazine coverage)

http://business.transworld.net/55935/features/retail-recon-outdoor-retailer-2011-winter-marketplace/

Just added Live video spots with Timmy O from the OR Show http://www.outdoorretailer.com/info/live-from-or 

 The effervescent Grace Potter (interviewed by Backpacker Mag)

http://www.backpacker.com/outdoor_retailer_grace_potter/blogs/daily_dirt/1960

http://www.venturethere.com/blogs/detail/Winter-2011-Outdoor-Retailer-Show/451.html

http://www.outdoorinformer.com/index.php/Table/GearPosts-Blog/ 

I'll keep adding but want to post this before jetting from the office today...

kh

Virtual Design Center - Reloaded

What is a Virtual Event?  Is it, like, a tweetup, or a meetup, a mashup or a web conference, or what?  Can it be helpful to my business or just another distraction from my core business?

UPDATE!

One Day - December 7, 2010 for Live Cast

15 key brands supporting from OIA Eco-Index and Polartec to Bluesign Technologies and AAPN

90 days online and available in archive form

The OR Virtual Design Center focuses on education and latest material developments behind the branded products that are the focus of Outdoor Retailer shows.  This is a fast-moving and changing landscape (seen the price of cotton today?), and staying on top of the myriad technological, logistical and societal developments will help brands cement their leadership status, grow awareness and profits and 'do the right thing' to lessen environmental impact all at the same time.  

The VDC is anchored by a cluster of webinars (see finalized topics HERE) that last one hour each and are spaced out throughout a day.  The topics, panels and experts who are speaking on the issues are leaders in our industry and are full-time focused on creating sustainable options for designs of the future... OIA, AAPN, prAna, Zero-Waste-Alliance, Bluesign Technologies, Textile Exchange, Promostyl, etc... are all, in their own way, pushing the envelope on green design.   There are interactive brand displays ('booths') that feature sponsoring brand presentations with live interaction (on the Live day) and downloadable or viewable collateral available for interested attendees.  There are several ways for a supporting brand to configure their 'booth', including private room sessions, special timed events, and interactive engagement of visiting attendees. 

This interactive education event requires ZERO travel, ZERO housing, ZERO shipping or drayage and ZERO wasted time for both supporting suppliers/sponsors and for attending designer/developers.  Ideally, this online interactive environment will help tee up important business meetings at the OR Shows, and fuel even more value from our live, face-to-face events. 

Who is Attending?  This VDC version will focus on sustainability in the supply chain, and the target audience is the product design/development professional working for brands in outdoor, cycling, health & fitness, action sports and general sporting goods.  Through the reach of Nielsen (who owns over 40 pubs and shows that attract design professionals), this event will be able to draw thousands of working pros from other materials-intensive industries like hospitality, military, industrial, fixturing, general merchandise, etc... so the message of suppliers (and programs like eco-index, bluesign) can reach far beyond the wide world of sports. 

How Much $$?  The technology is expensive, but the platform is very reasonable for sponsors, and free to attendees.  For $2500 (about one 10'x 10' booth space at OR) a supplier/sponsor can easily upload collateral to an interactive brand display, which will then be visited by invited, interested attendees of both the live and archived event (3-month flight).   This interactive environment is flexible and can accomodate image galleries, video spots, quick time movies, pdf downloads, white paper research and messaging (instant and email style).  Higher level sponsors can get extra value from the event too... of course. 

How Do I Get Involved? - If you are a designer or product developer, save the date, register online when the time comes (about 3 wks out from live date), and plan to attend the same way you'd attend a webinar, or several in one day.  If you can't make Dec. 7, then visit the archived show online.  If you are a brand leader, consider supporting and showing off your latest fabric or solution in a cutting edge, dynamic two-way experience online.  Register here for FREE if you are interested.

How Much Work?  For sponsors, The Virtual Design Center is easy to use, much like uploading photos to flickr or having a facebook site for your brand... since design/developer types will be looking for sustainability options in their material choices, best to focus options there.  For attendees it's as easy as registering to attend a Webinar, except you'll get 4 and access to tons of relevant information around sustainability in the supply chain.  This information is helpful not just to designers but to retailers, media, marketers as well as consuming public who want to stay on top of latest trends in product development and sustainable business models.

What will the attendee walk away with? Lots of new concepts, tips, ideas, ways to measure, fabrics and solutions to incorporate in designs immediately.  Materials to tee up business and future design componentry.  Also a sense of who they need to know better come showtime in January. 

Like many live events, attendees have a virtual brief case or show bag that they can drop materials into for review later... paperless of course.  If I were an attending designer, I might take away a link to a keynote presentation, a few intro papers from new suppliers I didn't know about, some special programs from suppliers I did know about, and a coupon for taking advantage of a special offer on business services for my firm.   Oh, and a serious bump in my knowledge about cutting edge 'green' technologies and materials available for products of the future that I will have a hand in designing.

Virtual events can set up and enhance live face to face business, and empower your future customers with information relevant to their work in building more sustainable products that consumers want and that will be the hallmark of the active outdoor industry.   Doing events online in itself advances business without the cost of travel, or the environmental impact. 

What do you think?

Kenji

 

 

 

 

And the Show goes on

Well the whirlwind of the OR Summer show 2010 has subsided, except for those of you road-tripping on to points N/S/E/W.  I didn't find any road trippers from the South, but certainly from every other direction and I bet there were a few willing to take highway and byway to SLC last week.
I know it's important to say, so I'll say it now that attendance at the show was up in all measured categories of buyers, stores, exhibitors, media, advocacy groups and overall attendance.  This bucks the trend in the trade show industry for sure... But is that really important, or just a sound byte for the data-starved b2b media market?   Is the show, after all, a quality play, or quantity play?  Is it a numbers game at the end of it all?

I'll let you answer that... likely a different answer depending on what your goals were going into the show.  Those numbers are important enough that I will be engaged in show stat analysis like never before in the next month (while planning Winter 11) to test Nielsen's new audience development technology called Alterian (who comes up with these names anyway?).  Store demographics, geographic profiles, attendance history patterns, success/failure with prospecting, and detailed survey results will all be part of the wrap up effort on the show.  As video, images, stories, reviews and commentary on the show stream onto YouTube/Facebook/Wordpress/Blogger/Twitter/LinkedIn over the coming weeks, can we really even say the show is over?

So instead of a post-mortem on SM10, I'll post up some of the highlights in pic form (pictures worth 1000 words each), and keep adding to it as the pieces of the overall puzzle flow into the public domain.

Kayak Polo at OAD!

Laird Hamilton at OAD mixing it up with the kayaks and canoes

Secretary of Interior Ken Salazar (in cap), White House Lead Counsel on Environment Nancy Sutley along with the entourage...

Wayne Gregory!   
 
 

Park n' Pedal program providing propulsion to purveyors who paddle and peddle proactively, previewing products for procurement

  

GUEST BLOG: Flying low to Outdoor Retailer - Motorcycling to the Show - Day 3

Day 3--July 31, 2010
240 miles - Arco, ID to Salt Lake City, UT

It's three in the morning. I am sitting on a concrete step outside the room of a motel that could have been in the movie "No Country for Old Men." The thunder woke me up. I moved outside to see the lightening now tearing across the sky every five seconds in long white branches. It's a huge storm. The wind is rising and now pushing over the small poplar trees across the parking lot. Thunder is continuous, rolling in like an artillery barrage on a nearby front.

We have to ride south later this morning - south, where the storm is now.  We will ride into the lava flows of the Craters of the Moon National Monument. The volcano that made these craters sounds like it's erupting. A four-inch vole appears from under my motorcycle, can't stand the tension, and makes a run for it to the promised safety of an E-350 van parked to the left. Rain is coming down in big, hard, spaced drops.

The motel lights flicker and go out, and I return to bed, hoping this thunderstorm has the good sense to do likewise.

At sunrise we pack the bikes and head out to the lava.  The storm has moved a little to the west, but it's still throwing bolts against the desert floor not far from the road out of town.  We get wet as we skirt the flanks of the visible downpour, but the storm, like a farm dog, can only bark at us as we speed by.

Tim Rosenhan
President of Innova Kayak
Twitter: @innovakayak