Virtual Events of the Future

“How will publishers and event professionals navigate the digital transformation occurring in today’s media landscape?” That was the question posed by John Failla, CEO of Tesoro Events, to the physical and virtual audience gathered for the American Business Media Events Summit on March 24. He likened the crossroads the industry is at with one that big box retailers faced many years ago, with the advent of online retailing. Successful retailers embraced technology to build their brands, drive more traffic to their physical locations and increase sales and profitability. Savvy event managers, he argues, will do the same.

Many in the trade show world have been wringing their hands and racking their brains on the future wave of virtual or online events, and how the business will be impacted. 

Have you attended a virtual event?  Do you have any thoughts on the value of events online, or whether they fit into your business game plan? 

KH

Comments

[landscape design phoenix]

How will they navigate it? They won't. They'll ruin the future! There won't be anything left to navigate!