Are You Listening? ROI for Social Media

Ever feel like you are sending out the messages via your facebook or twitter accounts, but aren't getting a clear response?  Reminds one of print ads and other hard to measure promotional media (er, say Trade Shows, for instance). 

Success in Social Media means emphasizing the S.... SOCIAL.  How many of you step into a party and jump on a table to start shouting your brand story to the (astonished) crowd?  How many of you enter that same party and sit down interviewing people and taking notes feverishly?  Two wildly different approaches to the party... and equally different results from it.  Social and Listening are almost synonymous, or at least the trend positively together ("that guy is antisocial!" = "that guy didn't hear a word I said!").

As you implement or contemplate your Social Media strategy, how you process the information coming back to you will determine how hard you are listening to customers. 

Interested to hear more?  Check out this podcast I discovered... good reminder for those of you that do, and definite spur to action for those that want to.

http://www.closingbigger.net/2009/10/social-media-listening-strategy/

What's that you say?

KH

Comments

[Bryce Maddock]

Interesting post Kenji. The outdoor community is VERY active online. How have you found outdoors vendors respond to the opportunity social media presents? Any cool examples of brands that have really embraced social media well?

[JR]

Enjoyed your post Kenji

The reason I found your website was through a very cool way one company was using social media and a tweet they made.

"@LittleDfa: @adventure16 Can you help me get to #ORSM in SLC to hook up with my NZ friends. I am small and well behaved. http://ow.ly/26ZNZ"

I thought what a great way to engage your customers and have some fun in the process.

Cheers
JR

[Kenji]

Thanks for sharing JR. A16 is my alma mater, and nearly everything I learned about real customer care and people management I learned while working there.
Hope you can make it to the show, it'll be one for the records.

[QR Code Marketing]

Good point!