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August 27, 2009

Guest blogpost #2 - Alison Osius

The All-Star Jam
>> By Alison Osius
>>
>> I have been going to trade shows longer than I care to remember. The 
>> ski show in Las Vegas: casinos, and dawn bouldering at Calico Basin. 
>> The one in Reno; casinos, Donner Summit. The current show iteration, 
>> the Outdoor Retailer Summer/Winter Market, is in Salt Lake City, 
>> with 100-degree sidewalks and Little Cottonwood Canyon.
>>
>> Each year, semiannually, as we drive the seven hours to Utah, my 
>> coworkers and I mull over the old chestnuts and the disasters, some 
>> tragic, that have happened to us or others at the show: the time we 
>> saw a fatal car accident as we entered Utah; the time a truck full 
>> of dynamite blew up on Route 6 (I still habitually crane my neck at 
>> the spot to see the flattened trees); and the famous Year of the 
>> Tornado, when we saw boiling weather from afar as we headed up route 
>> 6 from Green River.
>>
>> "Boy, something's happening!" someone said of the high, thunderous 
>> yellows, and we idly started talking about various natural 
>> disasters, never dreaming that as we approached to within 30 miles, 
>> we'd hear on the radio, "It has been confirmed. A tornado has 
>> directly hit an outdoor-industry trade show. At least five people 
>> have been killed, and dozens more may be buried in the rubble."
>>
>> The twister had in fact killed one and injured many, though that 
>> story is also positive because of the ways in which industry folks 
>> pitched in to help each other.
>>
>> One year we had a perfect view of the building across the street 
>> burning down; another time, mudslides diverted our crew up into 
>> twisty, unmarked mountain roads; and this year a fire in New Castle 
>> closed the highway just after we passed by.
>>
>> This year I also added a personal twist to the ride. I had started 
>> my packing days early, but only found myself doing the final 
>> checklist late the night before our 6:30 a.m. departure. Then, at 
>> 4:00 a.m., a skunk sprayed outside our house, the nauseating miasma 
>> wafting directly into the open bedroom window. I stumbled to close 
>> it, but in the morning, vestiges emanated from my bags.
>>
>> "Why were your bags outside?" one coworker after another in the 
>> predawn asked me accusingly.
>>
>> "They weren't," I kept explaining plaintively. "They were in the 
>> bathroom, which is by the bedroom."
>>
>> As we drove west from Colorado, Quent, normally the kindest of 
>> individuals, said of my fleece jacket, wadded on the seat between 
>> us, "Can we get that jacket out of here?"
>>
>> Cynthia obligingly opened the Dodge cab's back window and stuffed my 
>> jacket into the truck bed, while telling me that I was lucky he 
>> wasn't saying, "Can we get that Alison out of here?"
>>
>> At the hotel, I hung all my clothing around the room, and it aired 
>> out sufficiently, or so I'd like to think it.
>>
>> ------------------------
>>
>> This story, though, is about one of the most fun things I have ever 
>> done at any trade show. The last evening of the show began with a 
>> party given by Rock and Ice's companion publication, Trail Runner, 
>> at which our excellent circulation director, Paula, on an 
>> unaccustomed two glasses of wine, gave out valuable prizes for 
>> people holding squats, cranking pushups, and dancing the can-can. 
>> People participated, with alacrity. Paula just hopes there are no 
>> photos of her demonstrating the can-can.
>>
>> We staff were all on hand, in special lime-green shirts identifying 
>> us with "Trail Runner: One Dirty Magazine," to welcome and help 
>> people.
>>
>> After which, I wanted to check out the music scene next door, at 
>> Club Elevate, which for unknown reasons has an entrance decorated as 
>> an underwater grotto. Misty Murphy, climber, singer and bon vivant, 
>> was performing a set at a jam for bands comprised of outdoor-
>> industry people.
>>
>> Mike, my spouse and editor of Trail Runner; Nick, our associate 
>> publisher; and I entered the green grottos and stood side by side in 
>> our matching puce-green shirts. I felt like a bit of a dork, but 
>> wanted to hear the music. Maybe people would think we were a band.
>>
>> The All-Star Jam, organized and emceed by Timmy O'Neill, included 
>> the silvery-voiced Misty and segued into great shows by a group from 
>> OR, the All-Star Industry Band, doing funk covers, with O'Neill 
>> playing drums (well) and our estimable show director, Kenji 
>> Haroutunian, on bass; and then a set by Use As Is, which featured 
>> Black Diamond employees and friends and played one of my all-time 
>> favorites, Pearl Jam's haunting, "I'm Still Alive." We got variety-
>> Highwater, of Western River Expeditions, in Moab, provided skillful 
>> acoustic harmony-and I even got some personal history. As the 
>> Seattle-based group the Struggles played seven songs (many of them 
>> original) in 20 minutes, I realized that the lead guitarist, Dan 
>> Cauthorn (Gore, Petzl), was someone I've climbed with, and the 
>> rhythm guitarist, Rich Johnstone, had started the Vertical Club, the 
>> country's first climbing gym, which I visited just after it opened.
>>
>> There was No Recall, by Caravan Canopy, which covered Weezer, the 
>> Foo Fighters and Van Morrison, and had a great singer in Al Guindon; 
>> and Doobe and the Other Brothers, who got their drummer from 
>> Sterling Ropes and killed it with Southern rock.
>> I have always marveled at how much talent is to be found in the 
>> climbing and outdoor community, yet to me the most apt line of the 
>> evening was Timmy's exclamation, "Who knew what was in the next 
>> booth?!"
>>
>> A funnier line was this rejoinder, later, from Timmy when I thanked 
>> him for organizing the event: "Does R and I have a band for winter 
>> OR 2010?"
>>
>> That is one bit of talent missing from the community. We could all 
>> wear our green shirts, though.
>>
>> If you do have talent, and are interested in the next OR jam, email
>> orallstarjam@gmail.com

Alison Osius is the Executive Editor at Rock & Ice magazine, Columns editor at Trail Runner magazine, and one strong climber.  

August 24, 2009

The show, is it really over?

The thought has been running through my head for the past 3 weeks, going on 4... why haven't I done my own show synopsis?  Why haven't I blogged the living daylights out of the incredible experiences of people, product and politics that whirled incessantly for 5 days (including the Open Air Demo) in SLC last month?  What is my problem?

Only here, on my last day of vacation, do I realize the hard truth.  Just because my team has done it's post-con meeting, videos finalized/posted, and thank you's have been sent, and the marketing and finance teams have moved on to FFR and Winter Market '10 (2010!  Say what?), doesn't mean the show is actually over.  The show, you see, is more than just an event gathering thousands of business people together for a few days of hand-shaking and baby kissing.  It is different things for different people, but it serves a 'process purpose' for nearly everyone.  Launching, Re-inventing, Culminating, Revealing, Hiring, Downsizing, Strategizing, Co-operating, Finalizing, Initiating, Streamlining, Resource directing, Inspiration-taking, Supporting, Solidifying, .... these are all processes that are understood as landmark moments in time, defining characteristics of some action that a company, or an individual, or an association of individuals, is taking.  Those actions keeps interest high in the brand, offering a glimpse into the inner workings and most of all affirming that there ARE inner workings churning out innovation; change agent companies throughout the industry emanate this at the show.  Those are the brands I want to be affiliated with...as a consumer, one-time retailer and full-time enthusiast.  I bet you do too.

It's why we're collectively becoming known as a 'Vibrant' or 'Energetic' (I'm stopping short of 'hip') industry.  It's visible at the show, but it's like a Humpback Whale surfacing for air... the whale doesn't cease to exist when it dives deep for some Krill taking... it simply goes under the surface for a few minutes.  This is how I see the show... surfacing twice a year, but rising and diving and being fully realized only months after the actual event takes place.  For stuff still unfolding into our awareness, check out the live bits still feeding into our facebook page and other 'Live From' treatments at the show.  

So really, in my life anyway, the show is still going on.  The news bits, the conversations, the product reviews, the post-show commentary in the blogosphere and in print, is all still rolling.  Orders are being placed from buyers who saw whom and what they needed for Holiday and spring shipments, adjustments to prior orders written in June after seeing the entire market play out in real time at the show.  Technology introduced at the show (in communications, marketing, POP, advertising, and training) is being implemented daily.  Sponsorship agreements for events and athletes are now coming to fruition and those devilish details are getting hammered out... details whose seeds took root at OR Summer 09. 

So not only must the show go on, it must be seen more organically... over time, and changing, crystallizing, becoming more clear as that time passes.  This may help to explain the post show 'daze' most of us experience the week after.... 

KH

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