Local activism partnering retailer, brand partner and advocacy

This is the classic triangle of success that heightens the value of the retail store to the region and user groups. In this case Rock/Creek of Chattanooga matched up with the Southeastern Climbers Coalition and Chaco to put a historic climbing area back on the map for climbers. 

http://www.prweb.com/releases/chaco-sandals/climbing-access/prweb2311734.htm

A legitimate advocacy organization drives the agenda, the retailer reaches the community and the brand partner incentivizes the consumer while building positive impressions of their company.  Not a complex equation, but sure would like to see more of this around the country...

KH