Zirkel opens in Steamboat

As part of an ongoing series of blogs about retail forging ahead in a bear market, it is most interesting to glimpse into the brave new world of store openings, which an earlier post discussed (The Santa Barbara Blueline Paddle Surf shop);To continue the thread, witness outdoor industry legend Steve Hitchcock's latest foray in Steamboat Springs,Zirkel Trading.  A beautifully merchandised store of the new era, combining open 'come on in' merchandising with a warm, cabin feel.  Here's what he had to say about opening a store in economic uncertainty. 

This is the outdoor industry, people!  We will prosper, we will help people get back to basics, we will help people get closer to Nature and their own nature.  It's what people do when they get reality checked, and that is most certainly what is happening here.  We do have to reinvent and get creative and remain intelligent and on the cutting edge and in touch with customers' needs and wants and do it better than we did before.  Is that so new?