Opening retail vs starting a magazine... que es mas macho?

Found this story lurking in the trades.... sounds pretty gutsy, even beyond opening specialty retail stores in the current economy.  Although it's not a true 'start up', Women's Running magazine could actually make some headway by re-jiggering it's lineup of content, especially if they can incorporate a meaningful online component (easier said than done).

This is definitely a time to consider your product mix and merchandise toward the 'heat'; women's spec designs, pet products, high velocity/margin gift items like headlamps and affordable flashlights, etc...

magazines though?

KH