The Outdoor Elite

Market research firm Hanson Dodge Creative has released new study findings about a niche of outdoor consumers they call "Outdoor Elite":

"These findings have significant implications for brands in the active lifestyle sector," said Ken Hanson, partner and chief brand strategist at Hanson Dodge Creative.  "There are opportunities to engage in real relationships with this highly discriminating and educated consumer through blogs, expert user groups, peer-to-peer product reviews and other rich online brand experiences.  Smart brands will find meaningful ways to reach out to the Hispanic market.  And the relationship between the independent retailer and the consumer should be supported and leveraged by brand manufacturers.  The Outdoor Elite patronizes specialty dealers, so brands should coordinate their online promotions with retailers, motivate consumers to visit their dealers, create dealer incentives and integrate points of sale."

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Comments

[Dawn Finnegan]

Ilya,

Thanks so much for posting your blog about Hanson Dodge Creative's recent research findings on the "Outdoor Elite." We very much appreciate your help in circulating our work.

As a brand experience design firm focused on the active lifestyle consumer, our research is aimed at furthering our expertise on this discerning and highly profitable consumer.

We will continue to release our findings into demographic and psychographic segments on an ongoing basis, and look forward to dialoguing about the marketing implications with our fellow members of O.I.A.