How To: Get the Most of Your Trade Show Experience
From Small Business Resource Center:
More business technology marketers use trade shows to generate leads than any other marketing tactic. According to a 2007 CMP survey, over 75% of respondents use trade shows for this purpose. Yet the inability to generate enough leads for the sales force is the biggest problem these marketers face.
B2B companies invest enormous sums of money on trade shows, yet are rarely satisfied with the results. Why is this? Are they using the wrong tactic or are they simply not doing it correctly? The answer could be both.
Your points are perfectly stated. It is with an entire 3D Marketing objective that the trade shows become more successful. From pre and post show follow up and constant contact with your current and prospective clients is when you see the true impact and good show results.
Posted by: Susie | April 29, 2008 at 11:14 AM