New Site Reveals Good and Bad Sides of Patagonia's Manufacturing Process

From a press release:

Patagonia is the first major apparel manufacturer to track and expose the social and environmental impact of specific garments through The Footprint Chronicles, an interactive website that reveals to consumers the good and the bad involved in manufacturing outdoor clothing such as Synchilla fleece vests and rain shells.
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"We believe that to avoid complacency, we must constantly examine our internal processes to improve upon the positive and mitigate the negative," said Casey Sheahan, president and CEO of Patagonia. "The Footprint Chronicles allows us to do this publicly -- sort of learning out loud."  He points out that the idea behind the website is to encourage thought and discussion. Each season the site will examine new products, so that the more that is exposed, the more harmful practices the company can change.

Click here for the full press release...

Also, check out this article in Sustainable Industries for some background on Patagonia's green consciousness.