How Will the Recession Affect the Outdoor World?
Today's post on the Piton asks, "How will our declining economic conditions effect product design and people's buying decisions?"
Coincidentally, the OIA weighed in with some new research today that shows that things may not be as bleak as they seem:
Outdoor industry sales started strong in 2008, with Outdoor Specialty, Outdoor Chain and Outdoor Internet increasing 3%, 17% and 26% respectively. With consumer confidence sinking to a five year low in March, continuing double-digit gains for overall outdoor industry sales may prove more difficult.
However, outdoor equipment sales, which have trailed apparel and footwear over the last several years, may keep the momentum in this challenging economic climate. In January, outdoor equipment gained 7% in Outdoor Specialty, 14% in Outdoor Chain and 17% in Outdoor Internet channels in dollars respectively. Sales of winter equipment were especially strong, aided by good snow conditions in much of the country.
What do you think? Have you noticed any differences in the way outdoor companies are doing business this quarter?
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