How To: Create a Marketing Plan for an Outdoor Designer
Here's a sample (but comprehensive) marketing plan for a fictional outdoor gear designer from the Small Business Resource Center:
1.0 Executive Summary
Simplistic Labyrinth Design Studio is a designer/prototyper for a wide range of outdoor gear. Simplistic Labyrinth will create a prototype from a list of specifications from the customer, or from Simplistic's technical background. Once the protype is made the customer can then license the product and sell it as their own. This service is useful for companies that do not have an in-house design studio, as well as those that do but for whatever reason cannot produce some "one-off" models. It is also useful for entrepreneurs that would like a product designed so they can take it to market.In addition to designs that are requested by manufacturers, Simplistic Labyrinth has several products that they have already designed and will try to find the right company to market and manufacture the product. Simplistic Labyrinth Design Studio will leverage their competitive advantages of imagination and expertise to gain market share. Profitability will be reached by the fourth month (although profitable months might be surrounded by unprofitable months, a function of the revenue cycle for this type of business) and year three is projected to bring $11,000 of profit.
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