How To: Be a More Productive Trade Show Traveler

From Small Business Resource Center:

Don't exhaust yourself wandering the convention center floor. If you're an attendee, arm yourself with goals, targets and plans in order to turn your trade show trip into a truly productive excursion. ...

Jacqueline Church Simonds is a self-described trade show veteran. The co-owner of Beagle Bay Inc., her Reno, Nev.-based book publishing and distribution company, she's been to dozens of trade shows in the last seven years, both as an exhibitor and as an attendee. For her, the biggest is the book industry's annual gathering, BookExpo America, which she describes as "the Super Bowl of shows" for people in her business.

Indeed, just like football, Simonds suggests, trade shows are games that require strength, speed and endurance. "Trade shows are very exhausting," she says. "You're overwhelmed from the get-go. You walk in and it's this giant room filled with people. They're all talking and it's loud and there's all this stuff going on; you have no idea what to do."

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Yes, we know you could have used this article last week... Don't worry though, there's always Summer Market!