Winter OR Industry Breakfast Keynote Speaker Revealed

From OIA:

At each Outdoor Retailer tradeshow, the Outdoor Industry Association (OIA) Industry Breakfast brings together all types of outdoor businesses to explore a prominent issue relevant to the direction of our industry.

This winter's keynote speaker, Michael Wood, Vice President, Director of Syndicated Research at TRU, will unveil several key themes to help attendees better understand young people today, where they're headed and how to make a connection, including: "Babied Boom," "Shameless-mess," and "Mediation Nation." The audience will learn from TRU's groundbreaking research tracking teen trends, lifestyles, media, brands, attitudes, etc. These findings are guaranteed to inform, immerse, and inspire!

Michael is a sought-after public speaker and teen expert. At TRU, he directs the company's syndicated division, where he is responsible for the twice-a-year TRU Study® – a key tracking and segmentation study on which more than 150 of the world's leading youth-oriented brands rely.

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