Retailer Seminars at OR Winter Market

From OIA:

The field of sales has seen some dramatic and far-reaching changes in today's business environment. Today's salesperson, as well as today's buyer, is better educated; more informed and has more options than ever before.

To help develop the salesperson for the future, Outdoor Industry Association (OIA) will present a two part seminar series at Outdoor Retailer Winter Market to provide retailers with the tools to better train and educate staff to realize increased sales. 

On Wednesday, January 23, Dan Mann from The Mann Group will present Replace "Training" With "Development" – "101." Dan will discuss streamlined approaches to store training (development), tactics for the trainer, the understanding of why you are the best person to teach and using "Experiential Learning" as a method.

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