Consolidation Nation: SNEWS Acquired by AIM
From SNEWS:
SNEWS®, the leading insider trade news source for the outdoor and fitness industries, has been acquired by Active Interest Media, the publisher of highly influential consumer magazines such as Backpacker, Yoga Journal and other healthy living publications. The acquisition, which was sealed Dec. 21, creates a powerful communication hub that will reach both consumers and the trade, as well as all avenues of outdoor and fitness, wellness, yoga and nutrition. SNEWS’s fiercely independent reporting style and insider savvy will not change, nor will its role as an industry watchdog. Key senior editorial staff, including partners Michael Hodgson and Therese Iknoian, will continue to oversee the operations in their current roles and location. Terms of the deal were not disclosed.
What do you think about the merger between these two outdoor news sources? Is media consolidation a concern? Post your thoughts in the comments.
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