How To: Use Online Chat to Keep Customers Happy
From the Wall Street Journal:
Small online retailers are chatting up customers to get them to stick around on a site longer -- and buy something.
A case in point: Backcountry.com, a seller of high-end outdoor gear and apparel. The retailer's staff regularly talks live with customers online about the site's offerings, as well as provides buying tips and addresses any service issue.
Has online chatting worked for your business? If not, how do you reach out to your customers? Let us know in the comments.
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