OIA Launches Online Eco Awareness Survey
From OIA:
The Outdoor Industry Association (OIA) Eco Working Group, in conjunction with Bainbridge Graduate Institute (BGI), has launched an online self assessment survey to develop a baseline for brands' sustainability initiatives and determine the industry’s eco awareness and actions. The Eco Baseline Assessment Survey, which is the first of its kind in the industry, will be available until Monday, December 10, 2007. OIA is asking all industry members to participate in this survey. The survey can be found at http://www.surveymonkey.com/s.aspx?sm=mtTKsmyQpG0UYuqm7oJHKA_3d_3d.
The OIA Eco Working Group has secured the services of six MBA students from Bainbridge Graduate Institute to conduct the Eco Baseline Assessment Survey. The students will also participate in the working group’s ongoing, established work teams. The collaborative effort of the BGI and the Eco Working Group will open new pathways for improving the footprint and long-term health of the outdoor industry.
The Eco Working Group aims to share the results of the Eco Baseline Assessment Survey with the industry at Outdoor Retailer Winter Market.
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