How To: Use Web 2.0 to Increase Holiday Sales
From DMNews:
There has been a lot of talk in the past two years in the e-commerce world about Web 2.0 but, this holiday season, expect less talk and more action. Retailers gearing up for the busiest time of the year are putting more effort into making the online experience more like an in-store experience.
“As stores try to differentiate, they are thinking about the ways that customers want to shop,” said Julian Chu, director of client success at Demandware. “They are beginning to present products in a lifestyle context.”
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Retailers are also giving product recommendations within the shopping cart based on other products in the cart or on how the consumer selected an item. For example, on Timberland.co.uk, a shoppers who added a pair of men’s boots to his cart on the Outdoor Performance page may receive a different recommendation than one who selected the boots from the Men’s Footwear page.
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