Look Cool In Black, Even In The Summer

From Textile World:

The conventional wisdom that white is preferable to black for summer apparel because of the ability of white to reflect rather than absorb the sun's warming rays is being challenged as a result of new finishing technology that provides reflective properties to black fabrics and extends their range of applications and functionality for warm weather. Switzerland-based technical fabrics weaver Schoeller Textil AG launched its ColdBlack™ technology earlier this year at Techtextil in Frankfurt, targeting motorcycle suits — including police motorcycle uniforms — as the first application. The company also presented the technology to European and American outdoor markets at the recent OutDoor trade fair in Germany — where it received kudos as a "groundbreaking innovation" and won a Silver OutDoor Industry Award — and at the Summer Outdoor Retailer Show in Salt Lake City — where it also garnered quite a bit of attention, according to Tom Weinbender, president, Schoeller Textil USA, Seattle.

"People are very interested in ColdBlack — a lot of people like to wear black in the summer," Weinbender said, noting that apparel makers in the mountaineering segment are now sampling ColdBlack fabrics, and that there is also an interest for footwear. Schoeller is promoting the technology for equestrian apparel applications as well, and Weinbender added that there is also potential application for the technology in the industrial market.

Click for more...

Comments

[FAPORT International]

nice post! but i like to wear white...