Canadian Outdoor Leader Advocates Green Practices
From CBC News:
Canadian businesses can lead the country to better embrace the environment if they abandon their traditional short-term blinders, says the head of the country's largest retail co-operative.
"I don't understand why businesses don't do the math a bit better because almost everything you can do on energy, packaging, green operations, shopping bags, if you look out a little bit farther than one quarter, one year, you actually save money," Paul Robinson, CEO of Mountain Equipment Co-op told reporters after addressing the Canadian Club of Montreal.
"So when I say that business in Canada has a conservative bias it's because they leave money on the table for these things."
Studies suggest a company can boost its profits by 38 per cent by pursuing a good sustainability program, he said.
It can also gain a valuable reputation.
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